AI Insights · Timothy · December 2021
Top 5 Beauty Retail iOS Apps in Switzerland Q4 2021
A review of the performance of the top 5 beauty retail apps on iOS in Switzerland during Q4 2021, highlighting trends in downloads, revenue, and active users.
In the fourth quarter of 2021, the top 5 beauty retail iOS apps in Switzerland demonstrated varying performance trends in terms of downloads, active users, and revenue. Sensor Tower provides detailed data on these metrics, offering valuable insights into the app market.
Douglas - Parfüm & Kosmetik saw a notable fluctuation in its weekly downloads, peaking at approximately 980 in the week of November 8 and experiencing another high of 840 in the week of December 20. The app’s weekly active users also showed a general upward trend, rising from 2.6K at the beginning of the quarter to about 3.4K by December 20.
Rituals Home & Body Cosmetics had a steady increase in weekly downloads, with a significant jump to 494 in the week of December 13. Weekly active users mirrored this growth, increasing from around 932 at the start of October to 1.3K by the end of December.
Mein dm maintained relatively stable weekly downloads throughout Q4, with a notable spike to 298 in the last week of December. The app’s active users also reflected a consistent pattern, with a slight increase from 1.7K to nearly 2K over the quarter.
Marionnaud Switzerland experienced varied download numbers, peaking at 367 in the week of November 22. Despite these fluctuations, the app managed to maintain a steady presence in the beauty retail space.
FOREO For You showed significant growth in weekly downloads, particularly in early December, reaching a high of 395. This growth was also reflected in its weekly active users, which increased from 129 at the start of the quarter to 447 by December 6, before stabilizing around 324 by the end of December.
For more detailed insights and data on app performance, visit Sensor Tower.